Cricket is a huge factor in India, with millions of passionate fans waiting to see their favorite idols score big on the match day - some of them watching them in the stadium, and a few are glued to their Television.
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Back in the day, cricket was played on an English summer between famous clubs all across the UK. Each club represented different parts of the country. The talented cricketers played the sport in front of the audience and entertained them to the fullest.
The Glory of Cricket
In modern times, the commonwealth nations adopted the sport of cricket and used it as a medium to beat each other, especially the English team. That's where the World Cup events commenced, and it laid the platform to showcase their talents of being the best in the world.
On the initial few occasions, the West Indies team was considered the strongest suit. In 1983, is where Team India showed the world who they were! Beating all the contenders for the cup and clinching them more convincingly at the crucial stage.
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That's where cricket exploded in numbers all across the nation. People started to hoot and cheer for their favorite players, and India started playing competitive games against different teams in the major World events.
More so, in 2007, India won the maiden T20 title in the inaugural edition, which excited modern sports fans more than ever before. Under the new leadership of MS Dhoni, the management sent the young team into the tournament, and they won it comprehensively and took everyone aback in surprise.
The rising popularity of IPL
After this remarkable achievement, the Board of Cricket Control in India (BCCI) rolled out a new premier league version in the next year - IPL, which became a huge success. Players from all the cricketing nations want to play the sport in India and are even fine to withdraw their national contracts, such as the stardom of this event.
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Now, the valuation of the league has gone through the roof, with a staggering 15.4 billion USD as an overall value in 2023. It's 80% more than it was in the previous 2022 edition. The TV and digital media rights were sold for over $6.02 billion US dollars. The brand value of IPL spiked 77% more than its previous edition.
How did India become the center of attraction?
With the success of IPL and the team India's performance over the years, the expectations among the fans grew to the widest extent. The sponsorships, endorsements, playing kits, and AD branding have surged to unimaginable levels, and the amount of viewership and money pouring into the event is so high that it has attracted fans and popular brands worldwide to be a part of it!
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On the other side, a country like India has an immense pool of talented cricketers from different regions and an amount of total followers that surpasses 200+ million viewers in every match the team competes on a global stage.
Thus, the popular English sport has been taken over by India and has dominated the world in recent times.
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